Why choose made-to-measure lingerie ? The advantages of a cut adapted to each morphology
- Clémence
- Mar 8
- 3 min read
Lingerie is much more than just underwear: it's the first item of clothing we put on each morning and the one that accompanies our bodies throughout the day. Yet all too often, the standardised sizes imposed by industry don't suit all body shapes, creating discomfort, lack of support and a lack of self-confidence. At Asymétrio Lingerie, we've opted for made-to-measure lingerie that truly hugs every woman's curves.
The limits of standardised sizes
The lingerie industry is based on a sizing system that does not take into account the diversity of women's morphologies.
Why is this?
Quite simply because inventory, stock and production management are less consequential than a made-to-measure system.
In the shop, women often can't find a bra that fits perfectly, either because the cup is too big or too small, or because the bust size doesn't correspond exactly to their body shape.
The result?
Straps that fall down, a back that's too tight or a cup that doesn't support the bust properly.
What's more, most lingerie brands offer less than 30 different sizes, which is far from representing the diversity of women's bodies. At Asymétrio Lingerie, we've developed 441 sizes by combining different cup sizes and bust sizes, to ensure a perfect fit.
Why choose made-to-measure lingerie ? The advantages of a cut adapted to each morphology
Made-to-measure: the right solution for every body type
1. Optimum comfort
With made-to-measure lingerie, no more bras that feel tight or unsupportive. The fit is precise, so there's no back pain, no marks on the skin and no discomfort all day long.
2. Perfect support
A made-to-measure bra distributes the weight of the bust evenly, reducing strain on the shoulders and back. This is particularly important for larger breasts, which need optimum support without compression or discomfort.
3. Lingerie adapted to natural asymmetries
Did you know that 80% of women have naturally asymmetrical breasts?
We are all asymmetrical by between 0.4 and 1 cm. For every 1 cup difference, there is 2.5 cm of asymmetry. With standardised sizes, these women have to choose between a breast that's too compressed or one that's poorly supported. With made-to-measure, each breast is taken into consideration individually for a harmonious, natural look.
4. An inclusive and rewarding approach
At Asymétrio, we believe that all women deserve lingerie that suits their body, whatever their shape. We have developed both asymmetrical and symmetrical bras, with models designed for large breasts with a small bust, or conversely, small breasts with a large bust.
Why should boutiques offer made-to-measure lingerie?
More and more women are looking for alternatives to standard sizes, and are prepared to invest in lingerie that fits. Shops that include made-to-measure brands stand out from the competition by meeting a real demand. By including Asymétrio in their range, retailers can be sure of :
Greater customer satisfaction thanks to perfectly fitting lingerie.
A higher average basket as customers invest more in quality products.
A modernised brand image by offering more inclusive and committed fashion.
Made-to-measure, a revolution in the making
Why choose made-to-measure lingerie ? The advantages of a cut adapted to each morphology. Choosing made-to-measure lingerie means choosing comfort, well-being and the assurance of perfect support. It's also a way of celebrating your body as it is, without trying to fit into imposed standards. At Asymétrio Lingerie, we've made it our mission to offer lingerie that fits women, not the other way round.
Are you a retailer looking to offer innovative and distinctive lingerie? Contact us today to integrate Asymétrio Lingerie into your shop!