Lingerie retailers : Why offer made-to-measure lingerie in-store?
- Clémence
- Feb 24
- 2 min read
In an increasingly competitive lingerie market, it's essential for boutiques to stand out from the crowd. Today's consumers are looking for solutions tailored to their specific morphology and needs. Offering made-to-measure lingerie is no longer a luxury, but a necessity to meet the expectations of a demanding clientele looking for comfort, support and inclusivity. That's why integrating Asymétrio Lingerie into your shop can be a real asset.
The advantages of made-to-measure lingerie for boutiques
Lingerie retailers : Why offer made-to-measure lingerie in-store?
📌 Stand out from the competition: By offering standard sizes, boutiques offer a limited solution that doesn't suit all women. Made-to-measure makes it possible to attract customers looking for perfectly fitted lingerie. Asymmetrical or symmetrical, small or large bust, it's for every body type.
📌 Building customer loyalty: When a woman finally finds a bra that fits perfectly, she comes back. Made-to-measure ensures maximum customer satisfaction and strengthens loyalty.
📌 Increase your sales: Word-of-mouth is a powerful lever. A satisfied customer will tell her friends and family about your shop, generating new sales.
📌 Be part of an inclusive and responsible approach: With a range adapted to all body shapes, you become a player for change in the world of lingerie.

Lingerie retailers : Why offer made-to-measure lingerie in-store?
Why choose Asymétrio as your partner brand?
Asymétrio Lingerie revolutionises made-to-measure lingerie with a unique concept:
✅ 441 different sizes: By separating the bust size from the cups, each customer can choose a size that really suits her, whether she has symmetrical or asymmetrical breasts.
✅ Supportive bras without underwire: Designed to combine comfort and aesthetics without sacrificing support.
✅ Adjustable knickers and thongs: Adapted to the natural variations of the body, they offer a perfect fit.
Join the Asymétrio movement!
Lingerie shops that choose to offer made-to-measure lingerie with Asymétrio are not just responding to a trend, they're taking part in a revolution in the sector 👉 Are you a retailer? Contact us and offer your customers truly tailored lingerie!
📢 Discover our collections and become a partner in lingerie that fits women, not the other way round!