The history and evolution of the bra
Lingerie is much more than just clothing. It reflects the evolution of societal norms, ideals of beauty and feminine comfort through the ages. Yet the standards imposed by the fashion industry have often dictated a single vision of the female body, excluding a large proportion of women. At Asymetrio Lingerie, we believe in lingerie that fits women, not the other way round. Asymetrio offers made-to-measure lingerie as part of its commitment to body diversity. Choose your bust size, regardless of your left or right cup size. From 80 to 120 and from A to G, a total of 441 bra sizes. Asymmetrical or symmetrical bra, small or large bust, it's all about YOUR shape. You can order the lingerie you need in less than a minute.
The evolution of the bra: from Antiquity to the present day
The history of women's lingerie dates back to ancient times. Greek women were already using strips of fabric to support their breasts, known as ‘apodesmes.
In the Middle Ages, fashion tended to focus on rigid corsets, designed to shape the body to exacting beauty standards
It was not until the early 20th century that the first modern bra appeared, designed to replace uncomfortable corsets. But standardised sizing quickly established norms that excluded many women with diverse morphologies
Today, fashion is moving towards a more inclusive approach, with brands like Asymétrio Lingerie revolutionising the market by offering made-to-measure lingerie and models designed for all body types.
All bodies are beautiful: deconstructing standards
The lingerie industry has long promoted a stereotypical image of the female body: perfectly symmetrical breasts, marked waistlines, standardised proportions. But the reality is quite different: every woman is unique, and her comfort should never be compromised by "standards".
Why are all bodies beautiful?
Each woman's uniqueness is a strength: Our bodies evolve over time, and each morphology deserves to be enhanced
Discomfort is not inevitable: For too long, women have accepted uncomfortable bras in the name of fashion dictates
Towards lingerie for everyone: With solutions like the asymmetrical bra, but also for small and large breasts, we are responding to the needs of women who can't find what they're looking for in today's lingerie shops.
Asymétrio Lingerie: a revolution in comfort and self-esteem
All bodies are beautiful: deconstructing standards. At Asymétrio Lingerie, we've designed a range of made-to-measure lingerie that respects the diversity of bodies. Our supportive underwired bras are designed to offer absolute comfort while enhancing every figure.
Lingerie boutiques have a key role to play in this transformation. By offering inclusive models, they can meet a growing demand from women looking for suitable lingerie.
Why should lingerie retailers adopt this approach?
A more inclusive offer attracts new customers: Many women are looking for alternatives to standardised sizes
A strong commitment to women's well-being: Offering made-to-measure lingerie means offering a solution that respects every woman's morphology
Stand out in the market: By integrating brands like Asymétrio, lingerie boutiques can position themselves as innovative players.
Reinventing lingerie for all women
The history of the bra shows just how much standards have evolved over time. Today, more than ever, we need to offer solutions that are suitable for all women. At Asymétrio Lingerie, we're making made-to-measure lingerie and asymmetrical bras standards accessible to everyone, so that every woman can feel beautiful and good about herself.
If you are a retailer and would like to offer inclusive lingerie in your shop, contact us and join the Asymétrio movement!